Senior Marketing Operations Manager

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Skills you'll use

What you'll do

• Attend project kick offs and be involved in briefs to architect solutions prior to building
• Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
• Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to drive new members through the insurance application process
• Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points to drive conversion and engagement
• Script dynamic communications to build a personalized user experience
• Write SQL to manage/build data tables, and build custom audience segmentation
• Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
• Establishing high quality processes and infrastructure for our email and SMS tooling

Who can apply

• Deep experience using Iterable, Marketo or similar email management software
• Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
• Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
• Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors.
• Strong analytical skills, competence in SQL, and experience with tools for doing data analysis i.e. Mode, Chartio, Redshift, Heap
• Strong collaboration skills in team environments, ability to effectively work with key stakeholders to clarify campaign requirements, but able to act quickly as the decision-maker
• High technical aptitude with the ability to quickly ramp up on internal nuances related to people, processes, and technology.
• A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
• Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
• Working familiarity with HTML/CSS

About Ethos Life

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