Senior Data Scientist, 1

About this role

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Skills you'll use

What you'll do

• The Senior Marketing Data Scientist will develop and deploy marketing-focused analytical and machine learning solutions across People Inc. entertainment brands. This role sits at the intersection of customer analytics, experimentation, and growth strategy, partnering closely with Marketing, Product, and Editorial teams.
• The ideal candidate has deep experience applying statistical modeling and machine learning to marketing problems, including customer segmentation, acquisition, engagement, retention, and customer LifeTime Value. You will own models and analyses that inform personalization, automated marketing, attribution, experimentation, and lifecycle optimization, translating complex customer behavior into actionable insights that drive measurable business outcomes.
• Unlike traditional data science roles focused purely on modeling, this position requires a strong ability to:
• Support translating product questions into data-driven insights
• Help define and track user engagement, retention, and churn metrics
• Collaborate with product, engineering, and marketing stakeholders

Who can apply

• Master’s or advanced degree in Data Science, Economics, Business Analytics, Mathematics, Statistics, or similar quantitative field, or equivalent experience
• 3+ years of experience applying data science to consumer-facing and marketing-focused problems.
• Strong proficiency in Python and SQL for data analysis and model development.
• Hands-on experience of building machine learning solutions using Gradient Boosting libraries (e.g., XGBoost, LightGBM, or CatBoost) or deep learning frameworks such as PyTorch and Tensorflow
• Demonstrated experience designing and analyzing online experiments (A/B testing)
• Ability to communicate complex analyses clearly to non-technical marketing and business stakeholders.

About Dotdash Meredith

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