Marketing Operations Manager

About this role

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Skills you'll use

What you'll do

• Campaign Execution & Quality Assurance
• Approach every problem as a GTM Engineer, with the goal of streamlining processes for ease of use and self service for our customers across the company
• Own our intake and project management framework to ensure nothing is lost, SLAs are met and projects are delivered in a timely manner and in working order
• Understand and take advantage of the full breadth of our marketing techstack to solve ever changing GTM challenges
• Operate with an AI and Automation first mindset by Identifying opportunities to improve on marketing automation and efficiency
• Be not just an order taker, but a strategic and operational partner to our marketing team by leveraging your expertise to optimize programs, tactics and processes
• Construct, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
• Build and maintain customer journeys, advanced nurture paths, and email campaigns across the customer lifecycle
• Conduct A/B testing on subject lines, email copy, layouts, and CTAs to continuously boost conversions
• Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences

Who can apply

• 4–6 years of relevant experience of hands-on marketing operations or marketing automation experience in a B2B environment; SaaS experience is a plus
• Proficiency in Artificial Intelligence platforms such as ChatGPT, Claude or Gemini
• Strong hands-on Marketo (or equivalent MAP) experience required: proven experience producing campaigns, managing automation workflows, and administering Marketo instances in a production environment
• Salesforce proficiency: strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management
• Technical aptitude: comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues
• Experience leveraging UTMs to track web visits and campaign engagement (building, applying, and QA)
• Strong QA discipline and extreme attention to detail: ability to catch errors, validate logic, and ensure accuracy in campaign launches
• Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced, cross-functional environment
• Excellent communication skills: ability to translate complex data into actionable insights, train teams on best practices, document work, and flag risks early
• Highly organized, detail-oriented, and process-driven with a proactive, agile, can-do attitude

Perks & benefits

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