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Cipla

Senior Marketing Manager

Job · Full-timeIn OfficeBengaluru, Karnataka6–10 years174K/mo5 openingsImmediate / as per notice period
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About this role

Applications are open for the Senior Marketing Manager position at Cipla in Bengaluru. You will join a working commercial team, own a defined brand or therapy area, and see your plans turn into campaigns doctors and patients actually see. About the role In this Senior Marketing Manager position…

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Skills you'll use

Portfolio StrategyP&L OwnershipTeam Leadership & MentoringMarket Research InterpretationCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP ComplianceAgency & Vendor ManagementStakeholder ManagementMS Excel & PowerPoint

What you'll do

  • Lead marketing strategy across a portfolio of brands within a therapy area
  • Mentor and manage a team of product/brand managers and executives
  • Set portfolio-level budgets and defend ROI to senior leadership
  • Build and maintain relationships with key opinion leaders (KOLs) and medical societies
  • Ensure every campaign in the portfolio clears UCPMP and regulatory review
  • Represent marketing in cross-functional leadership reviews with sales and medical
  • Ensure promotional material clears UCPMP and regulatory review before release
  • Track brand performance against prescription and market-share data
  • Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

  • B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
  • 6–10 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
  • Working knowledge of Portfolio Strategy, P&L Ownership, Team Leadership & Mentoring
  • Comfort with IQVIA/AWACS data, MS Excel and multi-brand tracking dashboards and with reading prescription and market-share data
  • Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
  • Attention to detail, ownership and the discipline to document your work
  • Based in Bengaluru, Karnataka or willing to relocate

Perks & benefits

Field-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable payHealth insurance for you and your dependants

Interview & selection process

4 rounds — typical selection flow for this role:

  1. 1Resume screening and profile shortlisting by the talent acquisition team
  2. 2Case study — build a one-page brand plan from a sample prescription/market-share dataset
  3. 3Technical interview 1 — brand strategy, positioning and campaign planning
  4. 4HR discussion — compensation, notice period, joining date and offer roll-out

About Cipla

Cipla operates in the pharmaceuticals sector and runs an active marketing team in Bengaluru. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry and what the company…
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