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Akums Drugs & Pharmaceuticals

Brand Manager

Job · Full-timeHybridMohali, Punjab4–8 years94K/mo3 openingsImmediate / as per notice period

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About this role

Akums Drugs & Pharmaceuticals is looking for a Brand Manager to join its Mohali marketing team. You will turn prescription and market data into a clear brand plan, and work directly with sales, medical and regulatory teams to execute it. About the role The Brand Manager at Akums Drugs &…

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Skills you'll use

Brand Strategy & PositioningP&L OwnershipMarket Research InterpretationCampaign PlanningDoctor/KOL EngagementSales & Marketing AlignmentBudget ManagementUCPMP ComplianceAgency & Vendor ManagementCompetitor AnalysisMS Excel & PowerPointCross-functional Leadership

What you'll do

Own brand strategy, positioning and the marketing P&L for an assigned therapy area
Set the annual brand plan and cascade it into field-executable campaigns
Build and maintain relationships with key opinion leaders (KOLs)
Review promotional material with medico-marketing and regulatory for compliance
Lead cycle meetings and align the sales organisation on brand priorities
Track brand health, market share and ROI, and course-correct mid-cycle
Ensure promotional material clears UCPMP and regulatory review before release
Track brand performance against prescription and market-share data
Brief and manage creative and research agencies to keep campaigns on time and on brand

Who can apply

B.Pharm/MBA (Marketing or Pharma Management) from a recognised university
4–8 years of experience in pharmaceutical marketing, brand management or a related commercial function — relevant hands-on experience required
Working knowledge of Brand Strategy & Positioning, P&L Ownership, Market Research Interpretation
Comfort with IQVIA/AWACS data, MS Excel and brand-tracking dashboards and with reading prescription and market-share data
Ability to turn a market read into a clear brand plan and defend it to sales and medical stakeholders
Attention to detail, ownership and the discipline to document your work
Based in Mohali, Punjab or willing to relocate

Perks & benefits

Paid leaves and public holidaysField-visit and travel allowance where applicableAccess to prescription-audit and market-research tools (IQVIA/AWACS)Clear appraisal cycle and internal mobilityEmployee wellness programmesCycle meetings, brand offsites and cross-functional networkingCompetitive salary as per market benchmarksAnnual performance bonus / variable pay

Interview & selection process

3 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Online assessment — market sizing, brand math and written communication
3HR discussion — compensation, notice period, joining date and offer roll-out

About Akums Drugs & Pharmaceuticals

Akums Drugs & Pharmaceuticals operates in the pharmaceuticals sector and runs an active marketing team in Mohali. It is an established pharmaceutical employer with a working brand-management function — market data is used to run the business day to day, not filed away in a quarterly deck. Industry…

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