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About NPS Prism

Composed of dedicated experts from Bain, the NPS Prism team is committed to elevating the experience of all of our clients’ customers. At NPS Prism, we believe customer-centricity is essential — just like our parent company, Bain. Customer-centricity is an operational philosophy and a guiding north star that companies can follow to go from good to great. In order to live that value, companies need more than just their intuition or mountains of raw, uncontextualized data. They need to know what their customers care about the most, how they compare to competitors and how they can act on that information. Meeting this need and enabling a truly customer-centric world is why NPS Prism exists. With NPS Prism, companies can answer questions like, “Where do we lead and lag our competitors?” “How much is it worth to close the gaps?” and “What should I tell our frontline teams to actually do?” This powerful NPS benchmarking platform reveals the “why” behind NPS, enabling companies to take immediate, direct actions that translate into real business outcomes. Based on a rock-solid sampling and research methodology, NPS Prism users gain direction and confidence when determining the optimal path forward and making million-dollar decisions. Fred Reichheld is a Bain Fellow and the creator of the Net Promoter system of management, a revolutionary, yet simple measure of customer loyalty. Fred’s creation of the Net Promoter Score allows companies to measure promoters, and surpass competitors due to its proven correlation with core company performance metrics. Built on this proven methodology of NPS and insights from Fred, NPS Prism was created as a natural next step to provide companies with a deeper understanding of their NPS scores and those of their competitors, enabling them to take immediate, direct actions that translate into an economic advantage. Jason Barro is the lead partner and founder of NPS Prism , Bain’s customer experience benchmarking service that provides actionable insights to grow loyalty and sales. He is based in Bain & Company's New York office and is a leader in Bain's Customer Strategy & Marketing practice, specializing in the Net Promoter System® and customer-driven transformations. Jason has extensive experience leading customer transformations across a wide range of industries, including media, cable, retail, banking, credit cards, restaurants and healthcare. He has advised both business-to-consumer and business-to business companies. Prior to joining Bain in 2004, Jason was an assistant professor of business administration at Harvard Business Sc

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