Senior Segment Product Marketing Manager - Agency

About this role

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Skills you'll use

What you'll do

• Segment Strategy & ICP Ownership
• Bring a GM's mindset to building and executing go-to-market strategy for your segments or product domains. Define the buyer persona and journey, and partner with sales, product, and revenue marketing to build a credible path to market share growth and adoption in the segment.
• Solutions Positioning & Messaging
• Own the end-to-end solutions narrative for your segment/domain translating Teamwork.com's capabilities into stories that resonate with buyers and customers, defining the competitive position, and building the messaging framework that GTM teams use as their source of truth. Act as the connective tissue that keeps messaging consistent across sales, marketing, and product
• GTM execution & commercial accountability
• Set and report against segment pipeline contribution & product domain pipeline and adoption goals as commercial metrics. Design and activate programmes in partnership with sales, content, and revenue marketing, and report progress against pipeline and revenue targets on a regular basis. You are not solely responsible for hitting the revenue number (that depends on sales execution, pricing, and product), but you own building the reporting and the programmes that connect marketing activity to it.
• Build and maintain the playbooks, assets and frameworks that marketing and customer facing teams actively use in live deals and run regular enablement sessions.

Who can apply

• Significant B2B SaaS marketing experience, including ownership of a segment, vertical, solution or comparable GTM motion from insight through execution and measurement.
• Proven ownership from strategy through to pipeline reporting
• Experience working directly with sales: running enablement, iterating on plays based on what's actually landing in deals.
• Data-literate: comfortable setting a baseline, defining what matters, and reporting against it without hand-holding.
• Comfortable being both strategic and hands-on in the same day
• Strong differentiators
• A track record of researching and interviewing B2B buyers directly, and turning that research into positioning that changed how a company went to market, not just a deck that sat on a shelf.
• Experience working in or marketing to mid market PR, marketing and digital agencies
• A background spanning both segment/vertical marketing and product marketing.
• You might not be right for this if…

About Teamwork Communication Solutions Pvt Ltd

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