Senior Content Marketing Manager

About this role

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Skills you'll use

What you'll do

• High-Impact Content & Data-Driven Storytelling
• Speakehead our long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority.
• Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks.
• Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences.
• Copywriting & Integrated Campaign Architecture
• Craft precise, high-converting copy across key digital touchpoints, including landing pages, performance channels, email sequences, and high-engagement social formats.
• Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on core strategic themes like SCALE and Legal AI.
• Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset.
• Market Intelligence & Editorial Performance
• Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.

Who can apply

• Market Intelligence & Editorial Performance
• Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.
• Establish robust measurement frameworks to evaluate narrative performance, leveraging analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets.
• Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation.
• Strategic Narrative & Industry Visibility
• Contribute to the long-term content roadmap, balancing opportunistic real-time commentary with sustainable evergreen programming.
• Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms to elevate SpotDraft's profile in the SaaS and legal ecosystem.
• Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling.

About SpotDraft

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