Manager - Digital Marketing, Digital

About this role

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Skills you'll use

What you'll do

• Manager, Content Commerce
• Department: Off-Platform Marketing
• Location: Mumbai
• JioHotstar is seeking a high-caliber, strategic thinker to lead our pioneering Content Commerce ecosystem. Content commerce is our vision to bring digital entertainment and instant shopping together. Instead of making users leave the app to buy something, we are building a seamless experience where they can interact and make purchases—like ordering food—directly within the JioHotstar interface while watching their favorite content.
• As the Manager for Content Commerce, you will be the central owner driving user adoption, engagement, and business growth for these integrated experiences.

Who can apply

• 5–6 years of professional experience, especially in digital marketing
• Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
• Hands-on experience managing large-scale digital marketing budgets
• Exposure to running campaigns using both first-party and third-party data
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
• Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line
• Highly proficient in translating complex campaign strategies and performance reports into clear, compelling presentations (slide decks) and detailed planning documents for leadership and cross-functional teams.
• Experience in funnel analytics - candidates must have experience in conducting platform deepdives, identifying drop offs, transactional behaviours & help in crafting retention strategies (using on-platform and off-platform techniques)

Perks & benefits

About JioStar

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