HDFC Life

Social Media Executive

Job · Full-timeIn OfficeLudhiana, Punjab0–2 years26K/mo3 openingsImmediate / as per notice period

About this role

HDFC Life is hiring a Social Media Executive in Ludhiana. This is a full-time, permanent role with real ownership from the first quarter — you will be given work that ships, reviewed by people who know the craft, and the context to understand why it matters. About the role As a Social Media…

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Skills you'll use

Social Media StrategyContent CalendarCopywritingCanvaCommunity ManagementPlatform AnalyticsTrend ResearchScheduling ToolsReportingCreative Collaboration

What you'll do

Plan and publish content across social channels
Write copy that suits each platform
Engage with the community and escalate issues
Track engagement and growth and report monthly
Coordinate with design on creative
Flag risks and blockers early rather than at the deadline
Keep your tracker and status honest, including when something has slipped

Who can apply

Any graduate — B.E./B.Tech, B.Sc, B.Com, BBA, BCA or equivalent from a recognised university
0–2 years of relevant experience — internships, academic projects and personal work all count, and 2026 graduates are welcome
Working knowledge of Social Media Strategy, Content Calendar, Copywriting
Comfort with scheduling tools, Canva and platform analytics, and the ability to pick up an unfamiliar tool without waiting to be taught it
The judgement to know when a problem is yours to solve and when it needs escalating — and to escalate with the relevant detail attached.
Attention to detail, ownership and the discipline to document your work
Based in Ludhiana, Punjab or willing to relocate

Perks & benefits

Paid leave, casual leave and public holidaysFlexible working hours around core collaboration timeModern hardware and the tool licences your role needsInternal knowledge sessions and access to senior reviewersClear, written progression criteria rather than an annual surpriseEmployee referral and performance bonus schemesTeam offsites and regular in-person timeSupport for internal mobility across teams

Interview & selection process

4 rounds — typical selection flow for this role:

1Resume screening and profile shortlisting by the talent acquisition team
2Short introductory call with the recruiter about your background and interest
3Technical or practical round based on the day-to-day work of the role
4HR discussion — compensation, notice period, joining date and offer roll-out

About HDFC Life

HDFC Life operates in the insurance sector and runs an active team in Ludhiana. It is a working employer with real customers and real deadlines — the role advertised here exists because there is work that needs doing, not to fill a headcount plan. Industry and what the company does HDFC Life works…

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