Manager - Digital Marketing
About this role
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Rosefield Energy Tech Private Limited
Skills you'll use
What you'll do
- The role is responsible for driving incremental bookings and improving inventory absorption for the North Zone sustenance portfolio through digital, data-led, and partnership-driven initiatives. You will go beyond pure lead generation to focus on conversion, database monetization, organic demand, and project reputation in close partnership with sales and CRM/CDP teams.
- Roles & Responsibilities
- 1. Affiliate & Walk-in Programs
- · Onboard and manage affiliate partners and third-party presales teams to generate qualified walk-ins for sustenance projects.
- · Coordinate with site sales to keep offers, narratives, and talk tracks updated and conversion-focused.
- · Track partner performance (walk-ins, bookings, RoI) and recommend optimization actions.
- 2. CRM / CDP-led Activation
- · Execute cohort-based reactivation journeys (email, WhatsApp, calling prompts, remarketing) designed in partnership with the CDP/marketing ops lead using CRM and marketing engagement platforms (e.g. Salesforce Data Cloud, SFMC, WebEngage, MoEngage, or equivalent).
- · Work with CRM/CDP teams to identify high-intent, warm, and dormant leads from historical databases; execute segmentation logic and audience cohorts as briefed.
- · Support planning and promotion of curated events, invite-only previews, and portfolio/project-specific engagement initiatives to drive site visits and bookings.
Who can apply
- About Godrej Industries Group (GIG)
- At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries
- To know more, visit www.godrejindustries.com.
Perks & benefits
About Godrej Industries Group
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