
Genpact
Specialist - Marketing Operations & Effectiveness 4B
Job · Full-timeIn OfficeMumbai1-2 years1 opening
About this role
Genpact is hiring for Specialist - Marketing Operations & Effectiveness 4B in Mumbai. This opening was published by Genpact on their official careers board (Workday) on 8 July 2026 and was confirmed live on 14 September 2026.
Job details
• Company: Genpact
• Role: Specialist - Marketing Operations…
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Skills you'll use
ExcelPower BISalesforceHubSpotSocial MediaStakeholder ManagementCommunicationCRMData Analysis
What you'll do
- Responsibilities:
- Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
- Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
- Manage social media platforms and actively engage with the online community to enhance brand presence.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives.
- Utilize analytics tools and digital platforms to track performance and inform data-driven decisions.
- Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.
Who can apply
- Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing
- Accredited in Public Relations (APR) - Young Women's Christian Association (YWCA)Young Women's Christian Association (YWCA), Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy
- Customer Analytics, Customer Communications, Customer Relationship Management (CRM), Data Analysis, Data Loader, KPI Dashboards, Lead Management, Market Analytics, Microsoft Excel Automation, Microsoft Power BI, Reporting, Salesforce (Software), Stakeholder Management
- English (Required)
- Language Proficiency -
- Additional Job Location -
Perks & benefits
Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matterMake an impact – Help global enterprises solve business challenges that matterAccelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay aheadWork with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every dayThrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
About Genpact
Specialist - Marketing Operations & Effectiveness
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our…
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