Growth & Lifecycle Marketing Manager

About this role

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Skills you'll use

What you'll do

• Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence, and re-engagement goals.
• Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning, and performance optimization.
• Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling, and next-best-action recommendations.
• Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior, retention, lifetime value, and ROI.
• Design and execute a rigorous experimentation roadmap across lifecycle and paid channels, including A/B, holdout, and multivariate tests; measure incrementality and causal impact wherever possible.
• Lead paid digital marketing efforts across SEM, PLA or shopping, paid social, display, retargeting, and partner channels, optimizing toward CAC, ROAS, conversion rate, and long-term value.
• Own marketing measurement frameworks, attribution methodologies, and executive reporting; translate campaign and channel performance into actionable recommendations for leadership.
• Improve campaign development workflows through AI-assisted copy ideation, creative testing, QA support, and audience operations, with human review and clear brand and compliance guardrails.
• Collaborate with product and engineering to improve martech infrastructure, conversion tracking, event instrumentation, data quality, and campaign orchestration across the patient journey.
• Build and maintain scalable segmentation logic and first-party data strategies within CRM, CDP, and analytics environments to increase relevance and efficiency across channels.

Who can apply

• 5+ years of experience in online, lifecycle, CRM, growth, or performance marketing, with meaningful ownership of patient or customer engagement programs.
• Bachelor's degree in marketing, statistics, business, communications, or a related field, or equivalent practical experience.
• Demonstrated experience working with or within US-based companies, including comfort navigating US business culture, cross-timezone collaboration, and US consumer marketing standards.
• Demonstrated success managing omnichannel campaigns across owned and paid channels, with accountability for measurable business outcomes.
• Hands-on experience applying AI, automation, predictive analytics, or generative AI tools to marketing workflows, audience strategy, experimentation, or content operations.
• Strong AI aptitude, including curiosity, sound judgment, and practical experience using AI tools to accelerate research, content development, campaign optimization, analysis, and day-to-day marketing workflows.
• Strong analytical and technical skills, including expertise in SQL and experience with BI and visualization tools such as Tableau, Looker, or similar platforms.
• Experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar tools.
• Experience with digital advertising platforms such as Google Ads, Meta, paid social, display, and retargeting platforms.
• Deep understanding of segmentation, funnel analysis, attribution, incrementality measurement, and test design.

Perks & benefits

About Blink Health

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