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Bank of America logo — Bank of America Customer Insights & CRM Analytics Intern at Bank of America
Bank of America

Customer Insights & CRM Analytics Intern

InternshipHybridPune, Maharashtra6 months19K/mo14 openingsImmediate / Rolling
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About this internship

Join Bank of America in Pune as a Customer Insights & CRM Analytics Intern. This entry-level internship is designed for students and recent graduates who learn best by building, shipping and getting real feedback on customer analytics and segmentation work. About the role As a Customer Insights &…

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Skills you'll use

SQLCustomer Segmentation (RFM)Churn & Retention AnalysisExcelCRM Data (Salesforce / Zoho)Cohort AnalysisPower BISurvey AnalysisCustomer Lifetime Value (CLV)Insight Presentation

What you'll do

  • Work on segmenting customers, measuring retention and explaining why people churn alongside the core team
  • Apply SQL, Customer Segmentation (RFM), Churn & Retention Analysis, Excel to live, production-facing problems
  • Document your work clearly for reviewers and stakeholders
  • Participate in reviews and act on the feedback you receive
  • Collaborate across engineering, product, design or business as required
  • Follow the team's quality, testing and documentation standards

Who can apply

  • Pursuing or recently completed BBA/MBA, B.Sc (Statistics / Economics), B.E./B.Tech or B.Com
  • Graduating batch 2026, 2027 or 2028 — final-year students and recent graduates welcome
  • 60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
  • Working knowledge of SQL, Customer Segmentation (RFM), Churn & Retention Analysis (or a genuine willingness to learn them)
  • Exposure to Excel, CRM Data (Salesforce / Zoho), Cohort Analysis is an advantage
  • Clear written and verbal communication in English, and care with detail in your work
  • No prior work experience required — this is a fresher-friendly internship
  • Based in Pune, Maharashtra or willing to work from there for the internship period

Perks & benefits

Mentorship from a named mentorLive project experienceExposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hours

Interview & selection process

2 rounds — typical selection flow for this role:

  1. 1Application screening & resume shortlisting by the talent team
  2. 2Online aptitude / domain assessment

About Bank of America

Bank of America operates in the banking sector and has an active presence in Pune. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a distance. The work…
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