True Balance

App Marketing (ASO) Intern

InternshipHybridNavi Mumbai, Maharashtra6 months19K/mo12 openingsImmediate / Rolling

About this internship

Join True Balance in Navi Mumbai as an App Marketing (ASO) Intern. This entry-level internship is designed for students and recent graduates who learn best by building, shipping and getting real feedback on app store optimisation and mobile growth work. About the role As an App Marketing (ASO)…

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Skills you'll use

App Store OptimisationKeyword ResearchStore Listing CreativeInstall AnalyticsRetention & CohortsA/B TestingFirebase BasicsExcelCompetitor ResearchReporting

What you'll do

Work on improving what the store listing does for installs, and following users past the install to activation alongside the core team
Apply App Store Optimisation, Keyword Research, Store Listing Creative, Install Analytics to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed Any graduate or final-year student — BBA/MBA, BCA, B.E./B.Tech or B.Com
Graduating batch 2025, 2026 or 2027 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of App Store Optimisation, Keyword Research, Store Listing Creative (or a genuine willingness to learn them)
Exposure to Install Analytics, Retention & Cohorts, A/B Testing is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Navi Mumbai, Maharashtra or willing to work from there for the internship period

Perks & benefits

Flexible working hoursNetworking with senior professionalsInternship CertificateLetter of RecommendationMentorship from a named mentorBroad ownership and direct exposure to founders and senior decision-makers

Interview & selection process

4 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Technical interview on fundamentals and your projects
3Practical assignment or case study with a short walkthrough
4HR discussion — stipend, start date, expectations and offer

About True Balance

True Balance operates in the consumer lending sector and has an active presence in Navi Mumbai. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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