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The New India Assurance logo — The New India Assurance Product Marketing Intern at The New India Assurance
The New India Assurance

Product Marketing Intern

InternshipIn OfficeLucknow, Uttar Pradesh6 months19K/mo3 openingsImmediate / Rolling
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About this internship

The New India Assurance is hiring a Product Marketing Intern in Lucknow — a hands-on, mentor-led internship built for students and 2026 freshers who want real exposure to product marketing rather than a certificate-only programme. About the role As a Product Marketing Intern at The New India…

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Skills you'll use

Positioning & MessagingGo-to-Market PlanningCompetitive AnalysisContent WritingCustomer ResearchSales EnablementLaunch CoordinationAnalyticsPresentationCopywriting

What you'll do

  • Work on explaining what the product does in the customer’s words, and arming sales with it alongside the core team
  • Apply Positioning & Messaging, Go-to-Market Planning, Competitive Analysis, Content Writing to live, production-facing problems
  • Document your work clearly for reviewers and stakeholders
  • Participate in reviews and act on the feedback you receive
  • Collaborate across engineering, product, design or business as required
  • Follow the team's quality, testing and documentation standards

Who can apply

  • Pursuing or recently completed BBA/MBA (Marketing), B.A. (Mass Communication/English), B.Com or any graduate
  • Graduating batch 2025, 2026 or 2027 — final-year students and recent graduates welcome
  • 60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
  • Working knowledge of Positioning & Messaging, Go-to-Market Planning, Competitive Analysis (or a genuine willingness to learn them)
  • Exposure to Content Writing, Customer Research, Sales Enablement is an advantage
  • Clear written and verbal communication in English, and care with detail in your work
  • No prior work experience required — this is a fresher-friendly internship
  • Based in Lucknow, Uttar Pradesh or willing to work from there for the internship period

Perks & benefits

Exposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hoursNetworking with senior professionalsInternship CertificateStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

4 rounds — typical selection flow for this role:

  1. 1Application screening & resume shortlisting by the talent team
  2. 2Online aptitude / domain assessment
  3. 3Technical interview on fundamentals and your projects
  4. 4HR discussion — stipend, start date, expectations and offer

About The New India Assurance

The New India Assurance operates in the insurance sector and has an active presence in Lucknow. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…
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