Publicis Groupe India

Customer Insights & CRM Analytics Intern

InternshipWork from HomePatna, Bihar3 months10K/mo5 openingsImmediate / Rolling

About this internship

Publicis Groupe India has an open Customer Insights & CRM Analytics Intern position in Patna for motivated freshers and final-year students. You will work on live customer analytics and segmentation projects and finish with something you can genuinely talk about in interviews. About the role As a…

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Skills you'll use

SQLCustomer Segmentation (RFM)Churn & Retention AnalysisExcelCRM Data (Salesforce / Zoho)Cohort AnalysisPower BISurvey AnalysisCustomer Lifetime Value (CLV)Insight Presentation

What you'll do

Work on segmenting customers, measuring retention and explaining why people churn alongside the core team
Apply SQL, Customer Segmentation (RFM), Churn & Retention Analysis, Excel to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed BBA/MBA, B.Sc (Statistics / Economics), B.E./B.Tech or B.Com
Graduating batch 2026, 2027 or 2028 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of SQL, Customer Segmentation (RFM), Churn & Retention Analysis (or a genuine willingness to learn them)
Exposure to Excel, CRM Data (Salesforce / Zoho), Cohort Analysis is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Patna, Bihar or willing to work from there for the internship period

Perks & benefits

Live project experienceExposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hoursNetworking with senior professionalsStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

2 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Practical assignment or case study with a short walkthrough

About Publicis Groupe India

Publicis Groupe India operates in the advertising & media sector and has an active presence in Patna. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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