Brand Marketing Intern

About this internship

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Skills you'll use

What you'll do

• Work on making a brand recognisable and consistent, then measuring something as slippery as recall alongside the core team
• Apply Brand Strategy, Campaign Planning, Copywriting, Creative Briefing to live, production-facing problems
• Document your work clearly for reviewers and stakeholders
• Participate in reviews and act on the feedback you receive
• Collaborate across engineering, product, design or business as required
• Follow the team's quality, testing and documentation standards

Who can apply

• Pursuing or recently completed BBA/MBA (Marketing), B.A. (Mass Communication/English), B.Com or any graduate
• Graduating batch 2025, 2026 or 2027 — final-year students and recent graduates welcome
• 60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
• Working knowledge of Brand Strategy, Campaign Planning, Copywriting (or a genuine willingness to learn them)
• Exposure to Creative Briefing, Market Research, Social Media is an advantage
• Clear written and verbal communication in English, and care with detail in your work
• No prior work experience required — this is a fresher-friendly internship
• Based in Shahjahanpur, Uttar Pradesh or willing to work from there for the internship period

Perks & benefits

Interview & selection process

4 rounds — typical selection flow for this role:

1. 1Application screening & resume shortlisting by the talent team
2. 2Technical interview on fundamentals and your projects
3. 3Practical assignment or case study with a short walkthrough
4. 4HR discussion — stipend, start date, expectations and offer

About Caterpillar India

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