Bank of America

Brand Strategy Intern

InternshipHybridMumbai, Maharashtra2 months23K/mo2 openingsImmediate / Rolling

About this internship

Join Bank of America in Mumbai as a Brand Strategy Intern. This entry-level internship is designed for students and recent graduates who learn best by building, shipping and getting real feedback on brand strategy work. About the role As a Brand Strategy Intern at Bank of America, your core focus…

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Skills you'll use

Brand PositioningMarket ResearchCompetitive AnalysisConsumer InsightsMessaging FrameworksSurvey DesignPowerPointCopywritingTrend AnalysisPresentation

What you'll do

Work on deciding what the brand stands for, and what it will therefore refuse to say alongside the core team
Apply Brand Positioning, Market Research, Competitive Analysis, Consumer Insights to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed BBA/MBA (Marketing), B.A. (Mass Communication/English), B.Com or any graduate
Graduating batch 2026 or 2027 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of Brand Positioning, Market Research, Competitive Analysis (or a genuine willingness to learn them)
Exposure to Consumer Insights, Messaging Frameworks, Survey Design is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Mumbai, Maharashtra or willing to work from there for the internship period

Perks & benefits

Flexible working hoursNetworking with senior professionalsInternship CertificateLetter of RecommendationMentorship from a named mentorStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

3 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Technical interview on fundamentals and your projects
3HR discussion — stipend, start date, expectations and offer

About Bank of America

Bank of America operates in the banking sector and has an active presence in Mumbai. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a distance. The work…

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