Product Marketing Intern

About this internship

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Skills you'll use

What you'll do

• Work on positioning the product and arming sales with material that lands alongside the core team
• Apply Positioning & Messaging, Competitive Analysis, Go-To-Market Planning, Sales Enablement Collateral to live, production-facing problems
• Document your work clearly for reviewers and stakeholders
• Participate in reviews and act on the feedback you receive
• Collaborate across engineering, product, design or business as required
• Follow the team's quality, testing and documentation standards

Who can apply

• Pursuing or recently completed BBA/MBA (Marketing), B.E./B.Tech, B.A. (Mass Comm), B.Com or any graduate with marketing projects — 2026 freshers & final-year students welcome
• Working knowledge of Positioning & Messaging, Competitive Analysis, Go-To-Market Planning (or a genuine willingness to learn them)
• Strong fundamentals in your discipline and clear problem-solving ability
• Care with detail and the discipline to document your work
• Clear written and verbal communication in English
• Based in or willing to work from Mysore, Karnataka

Perks & benefits

Interview & selection process

2 rounds — typical selection flow for this role:

1. 1Application screening & resume shortlisting by the talent team
2. 2Team-fit / behavioural interview with the team

About Aditya Birla Fashion and Retail

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