Aditya Birla Fashion and Retail

Conversion Rate (CRO) Intern

InternshipIn OfficeAgra, Uttar Pradesh4 months21K/mo6 openingsImmediate / Rolling

About this internship

Start your career in conversion rate optimisation with Aditya Birla Fashion and Retail as a Conversion Rate (CRO) Intern in Agra. You will sit with a working team, use the same tools and systems they do, and own a defined piece of work from day one. About the role As a Conversion Rate (CRO) Intern…

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Skills you'll use

Conversion OptimisationA/B TestingFunnel AnalysisHeatmaps & Session ReplayGoogle AnalyticsLanding Page DesignStatistical SignificanceCopy TestingExcelReporting

What you'll do

Work on finding where visitors drop out and testing changes that move the number, with enough sample to believe it alongside the core team
Apply Conversion Optimisation, A/B Testing, Funnel Analysis, Heatmaps & Session Replay to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed Any graduate or final-year student — BBA/MBA, B.E./B.Tech, B.Sc (Statistics) or B.Com
Graduating batch 2026 or 2027 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of Conversion Optimisation, A/B Testing, Funnel Analysis (or a genuine willingness to learn them)
Exposure to Heatmaps & Session Replay, Google Analytics, Landing Page Design is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Agra, Uttar Pradesh or willing to work from there for the internship period

Perks & benefits

Letter of RecommendationMentorship from a named mentorLive project experienceExposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

3 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Technical interview on fundamentals and your projects
3HR discussion — stipend, start date, expectations and offer

About Aditya Birla Fashion and Retail

Aditya Birla Fashion and Retail operates in the fashion retail sector and has an active presence in Agra. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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