An Academic Counsellor guides students and parents on courses, streams and admissions — and in most private institutions carries an enrolment target alongside the advisory work.
Indicative Indian market ranges. Metro and specialist roles sit at the upper end.
Be honest in the job description about whether this role carries an enrolment target — mis-set expectations are the main reason counsellors quit within three months. Screen for genuine advisory instinct: a counsellor who pushes every student into the highest-fee course damages the institution’s reputation faster than they add revenue.
In most private institutions it is a consultative sales role with a genuine advisory core. Say so plainly in the job post — hiding the target is the single biggest cause of early attrition in this role.
Psychology or education graduates bring advisory instinct; inside-sales backgrounds bring follow-up discipline. The strongest counsellors have both, which is why role-play at interview predicts performance better than the CV.
Usually enquiry-to-enrolment conversion, response time to new enquiries, and retention of enrolled students through the first term — the last one matters, because it discourages mis-selling.
Post the vacancy free and reach candidates who are actively looking. Most employers get their first applications within 24 hours.