Demand Generation Intern
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Skills you'll use
What you'll do
- 12 of the top 15 pharma generic companies in the world trust Leucine to manufacture the drugs that reach millions of patients every day.
- SEO (primary focus)
- Keyword research and shortlisting
- Build seed keyword lists for a product across our five seed types: core topic, customer pain, competitor brand, regulatory anchor and persona job-to-be-done. Every seed must trace to real evidence (sales calls, FDA data, competitor pages, customer language), not guesses.
- Expand seeds into a candidate pool using DataForSEO (multi-mode, dual-region India + US sweep), then run the junk filter and manually review every remaining row. Expect pools of several hundred keywords where 60 to 80% is noise.
- Reduce the reviewed pool to 3 to 5 primary pillar keywords plus 15 to 30 supporting cluster keywords using our five-stage funnel and weighted scoring rubric. Document the rationale for every keep and every cut.
- Baseline, goal and weekly measurement
- Freeze a 28-day baseline of impressions and clicks per product page from Google Search Console. Our success bar is 3× clicks against baseline.
Who can apply
- Final-year student or recent graduate in marketing, business, engineering, life sciences or a related field, or equivalent self-taught experience.
- Working understanding of how search engines rank pages: intent, on-page factors, technical basics, backlinks.
- Comfortable in spreadsheets and with reading hundreds of rows of data carefully. Much of this role is disciplined review, not creative flair.
- Clear written English. You will write specifications and briefs that another team executes without asking follow-up questions.
- Curiosity about a technical B2B domain. You do not need pharma knowledge on day one, but you need to want to learn what a Form 483, a deviation or a cleaning validation is.
About Leucine
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