ITC Limited

Google Ads (PPC) Intern

InternshipHybridKolkata, West Bengal2 months19K/mo10 openingsImmediate / Rolling

About this internship

ITC Limited is hiring a Google Ads (PPC) Intern in Kolkata — a hands-on, mentor-led internship built for students and 2026 freshers who want real exposure to paid search advertising rather than a certificate-only programme. About the role As a Google Ads (PPC) Intern at ITC Limited, your core…

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Skills you'll use

Google AdsKeyword ResearchBid ManagementAd CopywritingConversion TrackingNegative KeywordsQuality ScoreBudget ManagementGoogle AnalyticsExcel

What you'll do

Work on running search campaigns against a real budget, where a wasted rupee is visible the same day alongside the core team
Apply Google Ads, Keyword Research, Bid Management, Ad Copywriting to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed Any graduate or final-year student — BBA/MBA, B.Com, B.A., B.E./B.Tech or BCA
Graduating batch 2026 or 2027 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of Google Ads, Keyword Research, Bid Management (or a genuine willingness to learn them)
Exposure to Ad Copywriting, Conversion Tracking, Negative Keywords is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Kolkata, West Bengal or willing to work from there for the internship period

Perks & benefits

Internship CertificateLetter of RecommendationMentorship from a named mentorLive project experienceExposure to professional tools and workflowsStructured onboarding and a formal mentor at a large, established employer

Interview & selection process

3 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Practical assignment or case study with a short walkthrough
3HR discussion — stipend, start date, expectations and offer

About ITC Limited

ITC Limited operates in the fmcg & agri-business sector and has an active presence in Kolkata. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a…

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