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Licious Interview Preparation

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D2C Food / Fresh meat & seafood · Bengaluru

Licious is a D2C Food / Fresh meat & seafood company hiring interns and freshers in Bengaluru.

110+ questions3 rounds5 expert tipshttps://www.licious.in

About Licious

Licious is a direct-to-consumer fresh meat and seafood brand headquartered in Bengaluru, India, founded in 2015 by Abhay Hanjura and Vivek Gupta. It runs an integrated cold-chain supply model delivering fresh meat, seafood, and ready-to-cook products.

Interview Rounds3

1
Online Test60 min

Logical reasoning, verbal ability, quantitative aptitude, possibly a case

2
GD / Group Discussion20–30 min

Business or social topic — show analytical thinking and confident communication

3
Case Interview / HR45 min

Business problem or sales scenario, followed by motivation and career goals discussion

Practice Questions8

Key Topics

  • Business Acumen & FMCG Distribution35q
  • Sales & Marketing Fundamentals30q
  • Case Problem Solving25q
  • HR & Behavioral20q

Expert Tips

  • Read FMCG brand case studies (HUL, P&G, ITC) — interviewers love to discuss real brand strategies.
  • For FMCG sales roles, understand the GT (General Trade) distribution model — beats, ROI for distributors, and secondary sales.
  • GDs are common in FMCG selection — practice speaking 30-second structured points, not long rambles.
  • Show curiosity about consumers — mention that you observe purchase behavior at kirana stores or online channels.
  • Quantify any past sales or marketing experience — numbers speak louder than narrative in FMCG interviews.
Licious Interview Questions & Preparation Guide 2025