Performance Marketing Intern at IBM

About this internship

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Skills you'll use

What you'll do

• Set up and monitor paid campaigns across channels.
• Track spend, ROAS and conversion metrics daily.
• Run creative and audience tests.
• Report performance with clear recommendations.
• Document your work so the next person can pick it up

Who can apply

• Education: pursuing or completed BBA/MBA/PGDM or an equivalent degree
• Graduation year: 2025, 2026 or 2027 batch
• Minimum 60% / 6.0 CGPA (relaxable for candidates with strong practical projects)
• Technical skills: working knowledge of Performance Marketing, Google Ads, Meta Ads, Google Analytics
• Soft skills: clear written communication, ownership, willingness to document work
• Experience: none required — freshers welcome; prior projects or certifications are a plus

Perks & benefits

Interview & selection process

1. 1The selection process for the Performance Marketing Intern role at IBM is merit-based and typically runs over 4 stages: Round 1: Application & Resume Screening — apply through this page; profiles are shortlisted on fundamentals, projects and role fit. Round 2: Online Assessment — aptitude plus role-specific questions covering Performance Marketing, Google Ads, Meta Ads. Round 3: Technical / Functional Interview — a discussion of your projects and practical scenarios covering Performance Marketing, Google Ads, Meta Ads, Google Analytics, A/B Testing. Expect "how would you approach this?" rather than definitions. Round 4: HR Discussion — role expectations, stipend, start date, location and offer. Shortlisted candidates are contacted after applying. There are no charges at any stage of the process — IBM never asks candidates for money.

About IBM

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