Blue Yonder

Brand Strategy Intern

InternshipWork from HomeKolkata, West Bengal3 months14K/mo8 openingsImmediate / Rolling

About this internship

Blue Yonder has an open Brand Strategy Intern position in Kolkata for motivated freshers and final-year students. You will work on live brand strategy projects and finish with something you can genuinely talk about in interviews. About the role As a Brand Strategy Intern at Blue Yonder, your core…

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Skills you'll use

Brand PositioningMarket ResearchCompetitive AnalysisConsumer InsightsMessaging FrameworksSurvey DesignPowerPointCopywritingTrend AnalysisPresentation

What you'll do

Work on deciding what the brand stands for, and what it will therefore refuse to say alongside the core team
Apply Brand Positioning, Market Research, Competitive Analysis, Consumer Insights to live, production-facing problems
Document your work clearly for reviewers and stakeholders
Participate in reviews and act on the feedback you receive
Collaborate across engineering, product, design or business as required
Follow the team's quality, testing and documentation standards

Who can apply

Pursuing or recently completed BBA/MBA (Marketing), B.A. (Mass Communication/English), B.Com or any graduate
Graduating batch 2026, 2027 or 2028 — final-year students and recent graduates welcome
60% / 6.0 CGPA and above preferred; strong project work is considered alongside academics
Working knowledge of Brand Positioning, Market Research, Competitive Analysis (or a genuine willingness to learn them)
Exposure to Consumer Insights, Messaging Frameworks, Survey Design is an advantage
Clear written and verbal communication in English, and care with detail in your work
No prior work experience required — this is a fresher-friendly internship
Based in Kolkata, West Bengal or willing to work from there for the internship period

Perks & benefits

Live project experienceExposure to professional tools and workflowsPre-Placement Offer (PPO) opportunityFlexible working hoursNetworking with senior professionalsDirect access to the team that owns the data you work on

Interview & selection process

2 rounds — typical selection flow for this role:

1Application screening & resume shortlisting by the talent team
2Technical interview on fundamentals and your projects

About Blue Yonder

Blue Yonder operates in the pharmaceuticals sector and has an active presence in Kolkata. Interns here are put on real work from the start, because the team's view is that the fastest way to learn a craft is to practise it under people who already do it well — not to watch it from a distance. The…

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