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About Salesforce

*Source: IDC, Worldwide Semiannual Software Tracker, October 2025. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications. Trust is our #1 value. We build trust by leading with ethics and through the integrity of our technology. We focus on helping our customers achieve success, earning their trust, and becoming a valued partner. We make products that are easy-to-use, integrated, scalable, and deliver fast time to value. We’re better together. We aim to create a more inclusive workplace, and equitable world. We are committed to sustainability and use the full power of Salesforce to help our customers achieve their environmental goals. Transform your business with consumer goods technology made for your industry. Integrate all your data across a unified value chain to better serve customers and channel partners. Drive personalised experiences, explore new revenue models and power software-defined vehicles. Elevate your workforce with AI agents for healthier businesses, outcomes, and communities. Elevate the education experience with the #1 AI CRM for learner and institution success. Enhance your digital media solution that has advanced sales intelligence and automation, driving higher seller productivity. CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you: • Organise contact information, leads, and customer service data • Automate tasks like logging calls and sending follow-up emails • Analyse data to understand customer behaviour and business performance A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single , 360-degree view of every customer , allowing you to build stronger, more profitable relationships at scale. Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks. In Salesforce, agentic AI — part of our Agentforce technology — is used to: • Automate complex workflows like lead qualification or service case resolution • Predict business outcomes, such as which deals are likely to close • Personalise every customer interaction across marketing, sales, and service channels Sale

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